The Journal
How to Collaborate With Luxury Hotels This Summer
Securing a hotel or travel collaboration might seem like a pipe dream, but the truth is: if you’ve got an engaged audience and a clear value offer, there’s absolutely no reason why you can’t land one this summer. Whether you’re a content creator, UGC specialist, or just someone with a creative edge and a phone, this guide will walk you through every step, from research to pitch to posting, so you can start working with dreamy hotels, resorts, and travel brands immediately. Step 1: Define Your Offer (Before You Even Think About Pitching) Hotels get approached daily, especially in summer. If you want your message to stand out, you need to lead with value. That starts by getting crystal clear on what you can offer them. Ask yourself: Can you create high-quality content (Reels, TikToks, UGC, drone shots)? Do you have a niche audience that travels or books stays regularly? Can you drive traffic to their website, booking platform, or social media? Tip: Even if your following is small, you can offer content creation in exchange for a stay, especially if you position it as UGC they can use across their channels. Be specific with your offer: “I can provide 3 Reels, 10 edited photos, and a TikTok in exchange for a 2-night stay. You’ll also receive usage rights for all content created.” Step 2: Shortlist Hotels That Actually Collaborate Don’t waste time pitching the Four Seasons if your current brand doesn’t align with theirs. Focus on: Boutique hotels Eco-resorts New openings Family-run properties Hotels actively reposting creators’ content Search Instagram using hashtags like: #HotelCollaboration #PressTrip #HostedStay #(HotelName) + “gifted” You’ll quickly see which hotels have partnered with creators before and that’s your green light. Step 3: Find the Right Contact (and Don’t Skip This) Avoid generic “info@” emails where possible. Instead: Head to the hotel’s Instagram and look at who’s tagged in posts or who replies to comments. If all else fails, email the general manager and kindly ask to be directed to their marketing contact. Tip: Smaller hotels often handle marketing in-house, so don’t be surprised if the GM replies directly. Step 4: Craft a Short, Punchy Pitch Email Forget long introductions and fluffy bios. Hotels want to know three things: Who you are What you’re offering What they’ll get in return Here’s a pitch structure that works: Subject line: Collaboration Request - Summer Content Creation Opportunity Email body: Hi (Name),I hope you’re well! I’m (your name), a (content creator/UGC creator/travel writer) with an engaged audience (insert follower count and engagement rate), who love discovering beautiful stays across (insert region or niche). I’ll be in (location) from (dates), and I’d love to collaborate with (hotel name) to create high-quality content that you can use across your platforms. I can offer: 2 Reels and 10 edited photos A TikTok review of the stay Full usage rights Optional add-ons like drone footage or Instagram stories In return, I’m seeking a hosted 2-night stay (flexible on dates). I’ve worked with (hotel/brand examples if applicable), and I always tailor content to match the brand’s tone and audience. Please click here to view recent examples of my content (link media kit or portfolio, if you have one). Please let me know if this is something you’d be open to discussing, I’d love to hear your thoughts. Warm regards,(Your Name)(Social links) Tip: Keep it about them, not you. You’re solving a content problem they might not even know they have. Step 5: Follow Up (Most Partnerships Happen Here) No response? Don’t panic. Hotels are busy, especially during peak season. Wait five days, then send a polite follow-up: “Hi (Name), just checking in to see if you had a chance to review my previous message. I’d still love to collaborate while I’m in town. Happy to work around your availability and tailor the deliverables to your needs.” Most people give up too quickly. Following up shows you’re professional and serious. Step 6: Prepare to Overdeliver If the partnership is confirmed: Confirm check-in/out times and who your main contact is. Ask if they have a shot list, brand guidelines, or preferred angles. Scope out the property online beforehand so you arrive with ideas. Content tip: Create your best work. These collabs open doors to paid campaigns, bigger stays, and referrals, so treat every one like a portfolio piece. Step 7: Deliver and Tag Like a Pro Once your stay is complete, deliver content on time and always tag the hotel properly. Don’t just drop a tag and go. Include them in captions, give glowing shout-outs, and thank them publicly. You want your content to feel natural and warm, not transactional. Optional: Send them a thank-you email after check-out with all assets neatly linked in a Google Drive folder. You don’t need a million followers or a manager to land hotel collabs. What you do need is a clear offer, strategic pitching, and the confidence to follow up professionally. Make this your summer of partnerships, the kind that lets you travel smarter, build your portfolio, and enjoy the perks of doing what you love. No more waiting around for brands to find you. Pitch smart, pitch now, and pitch like someone who belongs there, because you do. That All Sounds Great, But I've Earned My Stripes Already, How Do I Get Paid? Securing a gifted stay is a brilliant starting point, but if you’re serious about turning content creation into a business, then paid travel partnerships should be the goal. The good news? Hotels and travel brands do have marketing budgets. You just need to show them why you’re worth investing in. Here’s how to make the shift from complimentary stays to paid collaborations: 1. Start By Offering Value-Heavy, Gifted Collaborations Yes, even if your end goal is to get paid, the reality is: most creators start with unpaid work to prove their value. The trick? Treat every gifted stay like it’s a paid campaign. Deliver content on time Communicate professionally Ask for a testimonial or quote post-stay Save all analytics to include in future pitches This gives you case studies you can reference when pitching paid campaigns. 2. Know What Hotels Will Pay For Hotels don’t just pay for content, they pay for outcomes. That means: Direct bookings through your affiliate link or discount code User-generated content they can reuse for ads, websites, or brochures Whitelisting or ad licensing rights Exposure to a niche audience (honeymooners, solo travellers, digital nomads, etc.) Professional-quality content they’d otherwise hire a photographer or videographer to create Your job is to show them how you save them money while adding real value. 3. Pitch Paid Services Like an Agency The easiest way to transition from “influencer” to “partner” is to start acting like one. When pitching for paid work, structure your proposal like a service menu: Proposal Example: 2 x Reels (with optional voiceovers) - £250 each 1 x TikTok - £300 10 edited stills for use on socials - £200 7-day story coverage with link tracking - £100 Full usage rights for content (3 months) - £150 Optional add-on: Whitelisting rights for ads - £100 per platform Tip: You can quote this as a bundle or per deliverable, depending on the hotel’s size and budget. 4. Use Past Results to Justify Your Rates Numbers talk. Include screenshots or examples showing: Increased bookings from your stay Engagement rates on hotel-related content Before-and-after follower growth for the brand Click-through rates from story links or bio links Even if you’re still building your audience, you can lean on: Strong video performance (high saves, shares, and watch time) Creative quality Professional communication and delivery 5. Don’t Be Afraid to Charge If a hotel says they have no budget, that doesn’t always mean no budget at all, it might just mean they need help understanding the value. Try this: “Totally understand if a hosted stay is the only option at this time. Just so you know, I do offer paid packages for high-quality video content, which many of my previous clients use for Instagram ads or TikTok marketing. Happy to tailor a quote if this becomes relevant in future!” Sometimes the way you present pricing is what gives them confidence to invest. 6. Build a Portfolio Beyond Hotels If you’re not quite at the stage of landing paid hotel stays, think about: Working with travel gear brands Getting paid to promote travel insurance, luggage, skincare, or booking platforms Partnering with local restaurants or experiences in the destination Creating UGC for Airbnb listings or independent rentals All of these are easier to monetise early on and they still position you as a travel content creator, which makes hotel pitches even stronger. 7. Set Your Minimum Rate and Stick to It Whether you’re quoting £100 or £1,000, decide on your non-negotiables: Your time Your production quality Your experience Charging for content isn’t “being cheeky”, it’s standard business. And the sooner you start positioning yourself this way, the more comfortable it will feel (and the more seriously you’ll be taken). If you're not too sure what to say, here's another email pitch template for you: Subject line options: Summer Content for (Hotel Name) Content & Exposure Opportunity Travel Creator Partnership Proposal for (Hotel Name) Email body: Hi (Name), I hope you’re well and that the summer season is treating you kindly so far! I’m (your name), a travel content creator with a highly engaged audience (insert follower count and engagement rate), who look to me for inspiration on where to stay, what to book, and how to travel well. I’m currently planning summer travel dates in (destination) and would love to collaborate with (hotel name) on a paid content partnership. Here’s a quick outline of what I can offer: High-quality Reels and short-form video content tailored to your brand A dedicated TikTok or Instagram feature showcasing the stay 10+ edited photos with full usage rights for your socials or marketing Instagram stories with direct swipe-up links and strong engagement I’ve worked with hotels such as (insert name(s) or leave out if you’re building your portfolio), and my content has consistently led to high reach, saves, and direct booking enquiries. Please click here to view recent examples of my content (link media kit or portfolio, if you have one). My standard content package starts at (£XXX), but I’d be happy to tailor a quote based on your specific needs and upcoming availability. Please let me know if this is something you’d be open to discussing. I’d love to create something fresh, engaging, and valuable for your audience this season. Warm regards,(Your Name)(Instagram / TikTok handle) Optional PS: PS. If paid collaborations aren’t within your current budget, I also offer bespoke content packages that can be used as evergreen marketing assets at a much lower cost than traditional campaigns. If They’re Getting Value, They Can Afford to Pay The tourism industry thrives on content, especially in a world where people book based on what they see on Instagram or TikTok. If your content can influence just one booking, then you’ve already paid your way. So pitch with confidence, lead with value, and remember, you’re not asking for a favour, you’re offering a service.
Things You Should Do After Every Brand Partnership
You’ve hit publish, delivered the content, tagged the brand, responded to a few fire emojis, and maybe even poured yourself a glass of wine to toast the end of another successful collaboration. Cheers to that. But before you sink too deep into your sofa and start bingeing your next series, let’s talk about what comes after the post, because if you stop at the content, you’re leaving a lot of potential (and possible future paid opportunities) on the table. Far too many creators hit “post”, and move straight onto the next thing, missing out on golden opportunities to grow, get noticed, and build lasting brand relationships. But if you want to level up, secure repeat work, and keep your name circulating in the right rooms, what you do after the partnership matters just as much as the content you created. Here’s what you should be doing after every partnership to turn one-offs into long-term wins. 1. Send a follow-up email (not just a DM) It’s easy to assume that once you’ve delivered the content, your work is done. But following up is where long-term relationships are built. Send a short, professional email to the brand or PR contact thanking them for the opportunity, sharing any early results (if applicable), and letting them know you’d love to work together again. Even if they don’t reply straight away, it plants the seed. Tip: Keep it personal. Mention something specific from the collaboration so it doesn’t feel like a copy-paste. 2. Ask for feedback If you want to grow, you need to be open to feedback; good, bad, or constructive. Ask the brand if they were happy with the content and if there’s anything you could do differently next time. It shows you’re professional, self-aware, and keen to improve. This also helps you understand what different brands value most eg. aesthetic? engagement? storytelling? 3. Share performance results You don’t need to wait for them to ask. Share insights from your post(s), reach, saves, shares, story taps, clicks, and any replies or comments that stand out. Even for gifted collaborations, this is a power move. It shows the brand you take your work seriously, and it positions you for paid work next time. And if your content performed well? Don’t be shy. Let them know. 4. Engage with the brand’s page afterwards Don’t just tag and bounce. Keep engaging with the brand, like their posts, comment, reply to stories. It keeps you on their radar and shows genuine interest beyond a transactional exchange. Brands are far more likely to rebook creators who show love and build rapport. 5. Repurpose your content (strategically) That gorgeous shot you posted on your feed? Don’t let it disappear into the scroll. Turn it into a Reel, a Pinterest pin, or use it in a newsletter if you have one. Creators who treat their content like assets rather than one-off deliverables tend to grow faster and attract more brand work. Also: repost a few weeks later to extend its life. Just make sure to tag the brand again. 6. Update your media kit If it was a big name, a great result, or a campaign you’re proud of, add it to your media kit. Include visuals, stats, and a short sentence about what you delivered. Over time, this builds a portfolio that speaks for you when pitching. This is especially key if you’re trying to land higher rates or pitch new categories. 7. Reflect on how it went What worked? What didn’t? Was the brief clear? Did you feel fairly compensated for the effort involved? Would you say yes again? Every partnership is a learning moment. The more intentional you are about reflection, the better your future collaborations will be. Also ask yourself: did this align with my audience? Did it help or confuse my brand positioning? 8. Keep a running list of your partnerships It’s not just about remembering who you’ve worked with, it’s about seeing patterns. Are you getting repeat work from the same type of brand? Are certain industries more responsive to your content style? Keeping a simple spreadsheet can help you track growth, average rates, and most importantly: who to follow up with in a few months. 9. Follow up again (yes, again) Three months later, reach out to the brand or PR contact with a casual check-in. Mention the campaign you worked on, ask if they’ve got anything coming up, and remind them you’re keen to collaborate again. Creators who stay in touch are the ones who get remembered. Pro tip: Follow up around a new season, product launch or event. Timing is everything. You don’t need a new agency, fancy lighting or 10k followers to grow. What you do need is consistency, professionalism, and a strategy that extends beyond the post. Partnerships aren’t just opportunities for content, they’re opportunities for connection. And if you treat each one as a stepping stone rather than a standalone gig, your growth will reflect it.
How to Negotiate Paid Partnerships As A Content Creator
The email lands in your inbox:“We love your content and would love to collaborate!” No mention of deliverables. No mention of budget. Just a vague pitch and a lot of enthusiasm. You want to reply, but the moment money comes into it, things start to feel slightly awkward. Should you ask for their budget? Should you just send your rate and hope for the best? What if you go too high and they disappear, or go too low and regret it immediately? If you’ve ever paused mid-reply trying to find the right wording, you’re not alone. Let’s break it down: how to negotiate with brands in a way that feels natural, gets you paid properly, and keeps the door open for more. 1. Don’t rush to drop your rate It’s tempting. You get the message, you feel the buzz, and you want to keep the momentum going, so you fire back your rates. But here’s the issue: quoting too early, before you know the full scope, is like pricing a cake before you know how many tiers it needs, how soon it’s due, and whether it’s being picked up or delivered across the country. Before you talk numbers, you need clarity. Always ask: What are the deliverables? (Number of posts, stories, reels, etc.) Where is the content going? Just your platform, or theirs too? Will they want usage rights? Whitelisting? Paid ads? Any exclusivity involved? What’s the deadline? Not only does this help you give an accurate quote, but it also subtly tells the brand: “I take this seriously and I know how this works.” 2. Should you ask what their budget is? Yes, but don’t just leave it at that. Asking “what’s your budget?” with no context can feel a bit blunt and, frankly, easy to dodge. You’re more likely to get a helpful answer if you wrap it into a more complete reply. Try something like: “Thanks so much for reaching out, I’d love to learn more. Could you let me know what you have in mind in terms of deliverables and timelines? If you have a budget allocated for this campaign, feel free to share and I’ll then send over my rates and availability.” It’s friendly but direct, and it gives them a chance to be upfront. But if they come back with: “We don’t have a set budget, what’s your rate?”, that’s still useful. It means they’re open, and now you can set the tone. 3. Don’t just throw out a number, explain what it includes When you send your rates, don’t just say “£250 per post.” That number on its own doesn’t mean much. Instead, show what’s included and give your pricing some structure: “For a static in-feed post and two story frames, my rate is £350. This includes content creation, posting, and 14 days of in-feed usage. Let me know if you’d need extended usage, paid promotion or exclusivity, I can provide separate rates for those.” This instantly shows that: You’re not winging it You understand your value You have boundaries You’ll be surprised how often this approach results in better, faster decisions from the brand. 4. Understand what you’re actually charging for Let’s be clear: brands aren’t just paying for a post. They’re paying for your time, your creativity, your influence, and the trust you’ve built with your audience. So when you’re calculating your rate, consider: Time: planning, shooting, editing, posting Production: props, equipment, location Value: audience size, engagement, niche, reach Usage: how and where the brand plans to reuse the content Exclusivity: if you’ll need to turn down similar brand work If you’re unsure how to price, you can always quote a base rate for the content itself, then layer usage and exclusivity on top. This gives you more flexibility and makes it easier to scale up your pricing as the campaign grows. 5. When the budget is too low… You’ve done everything right. Asked the questions, quoted your rate… and they reply with a budget that barely covers an Uber Eats delivery. Don’t panic. This doesn’t mean the end of the conversation but it does mean you need to stay firm. Here’s what to say: “Thanks for letting me know. That’s a bit under my usual rate for the scope we discussed, but I’d be happy to adjust the deliverables slightly to align with your budget. Would you be open to one story frame instead of two, or removing usage rights for now?” This tells them: I’m flexible, not desperate. You’re showing willingness to work with them, but not at the expense of your standards. And if it’s miles off, don’t force it. Just say: “Thanks again for getting in touch. This isn’t something I can take on within the current budget, but I’d love to stay in touch for future opportunities that might be a better fit.” Short. Polite. Clear. You’ve left the door open, but you haven’t stepped through it for exposure alone. 6. Don’t forget, silence doesn’t mean rejection One of the hardest parts about quoting is the waiting. You finally send your rates and the email goes quiet. You check your inbox, your signal, your sense of self-worth. Breathe. Brands take time to review budgets, especially if there are multiple people involved. Don’t assume silence means your price scared them off. Give it 3–5 working days, then follow up with a polite nudge: “Just checking in to see if you had any updates on this one, happy to hold space in my calendar for now.” Professional. Confident. No neediness. You are not being difficult for asking to be paid. You are not being pushy for sending your rates. You are not “hard to work with” because you expect clarity before agreeing to anything. This is your job and negotiating is part of it. The more confidently you treat your work like a business, the more others will too. And the less weird money conversations will feel over time. So the next time a brand gets in touch and leaves out the important details? Ask the right questions. Say your rate. And hold the line.
Spring/Summer '25 Content Ideas For Creators
If you’re a content creator pitching brands for paid partnerships this spring/summer season, don’t just offer posts, offer context. Spring/summer is about lifestyle shifts: longer days, lighter clothes, dewy skin, weekend plans, and that urge to romanticise everything, even the sandwich meal deal you ate in the park. Brands are looking to tap into that feeling. Here are seven specific, story-led campaign ideas you can confidently pitch to brands right now, rooted in what your audience is actually experiencing this season. 1. “The Spring Reset” Routine Seasonal context: Spring brings that craving to start fresh, declutter, change habits, try new things. People are looking to glow up physically and mentally. What to pitch: A content series showing your personal “reset” moment featuring the brand. Think morning routines, self-care Sundays, or work-from-home upgrades using the product. Perfect for: Skincare, wellness supplements, planners, fragrance, loungewear. For example: “How I’m resetting my skin barrier after winter ft. X serum” “The spring bedroom switch-up: linen, candles and my go-to PJs” “A Sunday reset that doesn’t feel like a chore and the matcha that gets me through it” Unique angle: Pair the series with ASMR-style sounds or voiceovers for an immersive feel. Offer to shoot 3–5 short clips over a month, each building on the narrative of ‘starting over.’ 2. “Festival Fit Diaries” Seasonal context: With the festival season kicking off (Glastonbury, Wireless, All Points East), people want outfit ideas, skincare that lasts, and content that feels like a glimpse inside your tent. What to pitch: A content series leading up to a festival or weekend away, showing your prep process with the brand involved. Break it into chapters: packing, day-of, recovery. Perfect for: SPF, makeup, dry shampoo, portable chargers, fashion, period products. For example: “What I’m actually packing for a muddy festival” “Festival glam that won’t slide off by 2PM ft. X setting spray” “Come with me to Glastonbury festival edition with X brand in my bumbag” Unique angle: Offer brands extra deliverables like a “Festival Survival Kit” post or newsletter feature they can repost, with links to their products. 3. “The Staycation Edit” - Products That Travel Light Seasonal context: Not everyone’s hopping on a plane, but everyone is planning something: long weekends, beach days, day trips, countryside escapes. What to pitch: A mini series or Reels campaign around your solo or small group staycation, with a focus on what you pack, what you wear, or your morning routine in a new setting. Perfect for: Travel minis, clean beauty, compact gadgets, swimwear, books, sunglasses, haircare. For example: “My low-fuss skincare line-up for a coastal weekend” “Packing light but still looking cute with X swimwear” “My beach bag edit for a city day trip ft. my ride-or-die mist SPF” Unique angle: Offer a two-part pitch: 1) pre-trip prep content, 2) travel day / on-location content, shot in natural lighting. Focus on portability, ease, and aesthetic packing. 4. “Picnic Proof” Beauty & Style Series Seasonal context: It’s giving outdoor rosé, Primrose Hill on a Sunday, and lip gloss that doesn’t stick to your sandwich. This season is about relaxed beauty and effortless fashion that works outside. What to pitch: A shoot-style series showing easy-to-wear, picnic-ready looks and beauty picks that hold up in sunshine, wind, or grass stains. Perfect for: Long-wear lip colour, tinted SPF, sunglasses, straw bags, breathable dresses, clean girl hair products. For example: “Picnic-proof makeup: what stays on and what melts off by 3pm” “What to wear to drink warm rosé in a field and still look like selfie-ready” “Spring alfresco essentials ft. the gloss that doesn’t quit” Unique angle: Position it as a campaign showing practical beauty for outdoor living. Offer carousels, Reels, and even a “group picnic haul” with friends to increase engagement and visual variety. 5. “Off the Grid, Still On Point” Digital Detox Content Seasonal context: Everyone’s burnt out from screen time. People are craving nature, simplicity and slowing down. What to pitch: A content series showing a 24–72 hour switch-off experience with the brand as your go-to “offline companion.” Perfect for: Journals, books, water bottles, mindfulness apps, wellness supplements, calming skincare, fragrance. For example: “No screens for 48 hours, here’s what I actually packed to stay sane” “A calm day in the countryside ft. the products that made me feel grounded” “Digital detox diary: the three things I brought that actually helped me slow down” Unique angle: Brands love the idea of being associated with wellness and calm. Offer to provide soft, cinematic footage, candid reflections, and UGC-friendly moments the brand can repurpose. 6. “What I’d Wear to Romanticise the Everyday” Seasonal context: Spring/summer brings back the love of soft, pretty, dreamy moments, even if it’s just walking to the shops in a headscarf and ballet flats. What to pitch: A romanticised content series where you pair everyday rituals (coffee runs, errands, commutes) with beautiful style or beauty choices. Perfect for: Fragrance, soft-focus makeup, floaty dresses, shoes, accessories, jewellery. For example: “Outfits I’d wear if I were the main character in a summer romcom” “Perfumes that feel like a walk through Milano” “Romanticising my commute, 3 easy ways to make it feel Parisian” Unique angle: Offer to film mini vignettes with dreamy soundtracks, vintage-style cuts, and location shots in local parks, train stations, or cafés. Brands love this elevated look. 7. “Beauty in the Heat” Survival Guide Seasonal context: As temperatures rise, so do complaints about sliding makeup, frizz, oiliness and sunburn. Your audience wants real solutions. What to pitch: A series of hot-weather hacks and beauty product swaps, practical, tested and seasonal. Perfect for: Mattifying primers, blotting papers, gel moisturisers, SPF mists, updo tools, anti-frizz sprays. For example: “5 things I stop using when it hits 28°C and what I replace them with” “Hot girl summer but make it heatwave-proof” “The only makeup I wear when I know I’ll be sweating by noon” Unique angle: Frame it as a comparison series; ‘What I Used in March’ vs ‘What I’m Using Now’. Add a section for ‘Desk Drawer Heroes’ if you work hybrid, or ‘Handbag Essentials’ for out-and-about moments. Now that you've got a few foolproof content ideas for the season, let’s flip the script. Instead of following the crowd, what if you pitched ideas that are fresh, unexpected, and built to create genuine buzz? The next few campaign ideas aren’t just about staying current, they’re designed to start conversations, get people talking, and put you and your brand partners at the forefront of what’s next. They’re bold, creative, and perfectly timed for this season’s energy, whether you’re working with emerging brands or household names. 1. The Unfiltered Challenge Everyone’s craving authenticity, real moments, unpolished beauty, and stories that don’t feel rehearsed. Pitch a campaign where you and your audience commit to sharing one unfiltered moment a day for a week, featuring the brand’s product as part of the everyday, messy, beautiful realness. How to pitch it: “I want to launch an ‘Unfiltered Challenge’, a week-long series showing real moments with (brand), celebrating honesty and breaking away from perfection culture.” Why it works: It taps into the current demand for raw content and creates shareable, relatable posts that encourage audience participation. Ideal for: Skincare, haircare, wellness, lifestyle brands. 2. Reverse Tutorials Flip the tutorial on its head. Instead of “How to use this product,” pitch a “How NOT to use this product” series, full of playful, unexpected mistakes and fun fails, then show the right way at the end. It’s funny, memorable, and likely to get shared. How to pitch it: “I’m keen to create a Reverse Tutorial series featuring (brand) where I intentionally get things wrong before revealing the perfect technique.” Why it works: People love humour and honesty. This approach encourages engagement, saves brands from being too serious, and highlights the product’s benefits naturally. Ideal for: Beauty tools, makeup, haircare devices, gadgets. 3. The Product in Unexpected Places Go beyond the usual setting. Imagine showing a brand’s product somewhere completely out of context. A lipstick in a gym bag during a workout, a luxury face mask on a camping trip, or a face mist used in a chaotic office. How to pitch it: “I want to showcase (brand) in unexpected, real-life moments that challenge how people think about its use.” Why it works: Surprise drives shares and saves. It makes the product feel versatile and sparks curiosity. Ideal for: Multipurpose beauty, wellness, lifestyle brands. 4. Micro-Moments Series Highlight tiny moments where the product transforms a day. It might be a two-minute coffee break with a luxury skincare ritual or a quick five-minute hairstyle that changes your mood instantly. How to pitch it: “I’m creating a ‘Micro-Moments’ series focusing on how small, simple rituals with (brand) create big mood boosts throughout the day.” Why it works: It fits perfectly into busy lives and short attention spans, ideal for reels and stories that invite viewers to recreate the moment. Ideal for: Skincare, self-care, haircare. 5. Social Experiment: The Compliment Chain Start a social experiment where every time you use the brand’s product, you compliment a stranger or follower and encourage them to pass the kindness on. Document the chain and its impact. How to pitch it: “I want to launch a ‘Compliment Chain’ social experiment using (brand), showing how positivity spreads when you start small.” Why it works: It’s uplifting, interactive, and perfect for sharing feel-good content that also highlights the product. Ideal for: Fragrance, beauty, wellness, fashion. 6. From Day to Night, One Product, Two Ways Showcase versatility by using the same product in two completely different ways, perhaps a bold daytime look and an unexpected evening style. How to pitch it: “I’m planning a ‘Day to Night’ campaign featuring (brand)’s product styled two ways to showcase versatility and creativity.” Why it works: People love practical content that inspires. It encourages saving and sharing. Ideal for: Makeup, haircare, accessories, fashion. 7. The Nostalgia Remix Dig into your own childhood or cultural memories, then remix them with the brand’s product in a modern, playful way. Think old-school hairstyles updated with a new styling tool or classic scents reinvented in current routines. How to pitch it: “I want to create a ‘Nostalgia Remix’ series connecting (brand) to personal memories, blending past and present in a fun, creative way.” Why it works: Nostalgia is powerful and highly shareable, especially when it’s paired with a fresh twist. Ideal for: Haircare, fragrances, fashion, skincare. This season, don’t just settle for fitting in. The brands you work with are counting on you to bring fresh energy, bold ideas, and the kind of creativity that cuts through the noise. So pick one idea that sparks your excitement and run with it. Make it your own. When you pitch with confidence, authenticity, and a clear vision for how your idea will connect, you’re not just securing a campaign, you’re setting the stage for something impactful and memorable.
How to Turn a One-Off Paid Partnership into Repeat Work
Landing a brand deal, a freelance booking or a new client is always something to celebrate. But for most creators and creative freelancers, what’s even more valuable than that initial “yes” is turning it into consistent, repeat work. Stability. Predictability. Clients who come back to you without needing to be chased. That kind of security doesn’t come from luck, it comes from strategy. Here’s how to turn one opportunity into many, and position yourself as someone clients want to work with again and again. 1. Make your first impression memorable - in a good way The first time a client works with you is essentially a trial run. You’re being quietly assessed on your professionalism, reliability, creative eye and attitude. If you nail the project but take ages to reply to emails or ignore the brief, they may not return. So make it count. Show up early. Communicate clearly. Stick to deadlines. Be receptive to feedback. If you’re unsure of something, ask questions instead of guessing. All these things build trust and trust is what keeps clients coming back. Tip: The way you manage the process is just as important as the final product. Creatives who are easy to work with tend to stay top of mind. 2. Don’t just complete the brief - elevate it Clients don’t always know exactly what they want. Sometimes the brief they send is just a starting point. This is your opportunity to impress. Think about how you can bring a bit more value, clarity or creativity to what you’ve been asked to do. That might look like: Suggesting an extra angle that aligns with their campaign Shooting a few bonus clips or behind-the-scenes shots Creating a couple of different thumbnail options Flagging potential improvements before they ask You’re showing them that you’re invested in the success of the project, not just ticking boxes. And when clients feel like you care about their goals, not just your own, they’re far more likely to rebook you. 3. Be clear about your capabilities & your capacity If you want more work, make sure your client knows what else you can offer. It might seem obvious to you, but clients won’t always assume you offer editing, writing, photography or concept development unless you tell them. This could be as simple as: “Let me know if you ever need content for Youtube, I do that too.” “I’d love to support any future campaigns you’re planning. I’m taking bookings for next month if you’re looking ahead.” It’s also worth making it known if you’ve got availability, especially if you’re wrapping up a project. You don’t need to be pushy, just informative. You’re planting the seed for next time. 4. Maintain momentum after the project ends One of the biggest mistakes creatives make is disappearing once the job is done. But the window just after a successful project is prime time to turn it into repeat work. Send a warm, professional message to thank them, ask how the content performed, and express interest in working together again. You could say: “It was such a great project to be part of, I’d love to collaborate again in future. Let me know if there’s anything coming up.” Or take it a step further: “I had a few extra ideas off the back of this, happy to put together a follow-up concept if that’s helpful.” A light, proactive message shows that you’re thinking ahead and making their life easier. 5. Pitch with purpose If you’ve got an idea for something new; a seasonal shoot, a different product, a new campaign angle, don’t wait for permission. Clients are busy. Your suggestion might be exactly what they didn’t realise they needed. Keep it short, clear and relevant. Outline how your idea supports their brand or campaign goals. The aim is to make saying yes easy. Even if they don’t greenlight it immediately, you’ve reminded them of your initiative and creativity, which only strengthens your chances for future work. 6. Build a relationship, not just a transaction Clients want to feel like you get it. Like you’re not just here to grab the money and go. Building rapport makes everything smoother. Ask how their campaign is going. Engage with their content. Drop them a quick update if you’ve worked on a similar project or gained new insights. This doesn’t mean being overly familiar or false, it just means showing a bit of personality and interest. In an industry full of people who only show up when they want something, a little bit of genuine connection stands out. 7. Stay visible in the right places If someone liked working with you once, chances are they’ll look you up again. So make sure your platforms are up to date, your content is polished and your booking process is easy to understand. Highlight past work and testimonials. Share successful campaigns in your stories or newsletter. You’re not just staying relevant, you’re reminding them of the quality you bring, and making it easier for them to return. 8. Ask for the next opportunity (without being awkward) Sometimes, all you have to do is ask. Clients aren’t mind readers. If you’d like to work together again, say so, in a calm, confident way. It’s not desperate, it’s professional. Example: “I really enjoyed working with you on this, I’d love to collaborate again. Let me know if there’s anything on the horizon that I can support.” You’d be surprised how often people say yes when you simply give them the option. Repeat work isn’t just about talent. It’s about positioning yourself as someone who’s valuable to have around; creatively, professionally and personally. Be the person they want to call again. The one who makes their job easier, their campaign stronger and their brand look better. When you show up like that, one job becomes many. And your freelance or creator career starts to feel a lot more sustainable. Pitch Ideas That Open the Door to More Work Here are five easy but effective pitch ideas you can tailor to almost any client: 1. The seasonal follow-upBrands plan ahead and seasonal campaigns are often on a loop. Pitch them an idea that fits into a key moment in the calendar: “I’d love to support your summer launch with a heatwave-proof makeup tutorial.” “If you’re planning anything for Black Friday, I’ve got a few short-form video ideas that could work well.” It shows initiative and saves them time. 2. The ‘other product’ angleIf your original collaboration was focused on one product, pitch another one from their range, especially if it’s a natural next step. “We had great engagement on the skincare edit, happy to do something similar for your body care range if that’s a focus this quarter.” “Let me know if you’re pushing your new foundation shades soon. I’d love to test them out in a get-ready-with-me format.” You’re showing that you’ve paid attention to their full offering, not just what was in your brief. 3. The format switchOffer to reimagine your content in a different format or for a different platform. This gives the brand a chance to reach new audiences, without having to start from scratch. “I can easily adapt our last shoot into Pinterest or Reels-friendly content if that’s helpful.” “Would you be interested in a behind-the-scenes or blooper-style follow-up? People love that sort of raw content.” Bonus: repurposing often costs them less and takes less time, both big selling points. 4. The insight-led pitchIf your content performed well, tell them and offer to build on that success. You’re not just being helpful; you’re being strategic. “That last reel got really strong engagement, I’d love to build on that with a part two or a deeper dive into the product.” “I had a few DMs asking where the pieces were from, happy to do a full styling breakdown if you’re interested.” When you show them results, you’re reminding them of your value. 5. The collaborative conceptPitch something that feels like a creative partnership, not just an advert. These are the projects that tend to get long-term buy-in. “What do you think about a mini-series spotlighting your top sellers, but styled in everyday scenarios?” “I’d love to create a short interview-style piece with your founder, something light and social-friendly that shares more of the brand’s personality.” When you position your idea as something that helps build their brand narrative, not just sales, it becomes much harder to say no. How to frame your pitch Keep it short. Stay specific. Make it relevant. A great pitch email or DM might look like this: “Hi (Name), I’ve been thinking about ways we could build on our last project. I had an idea for a short Reels series around your new lip shades, styled for everyday wear. Let me know if you’re planning any new campaigns this month, and I can send a quick outline. Would love to collaborate again.” The key is confidence without pressure. You’re offering ideas, not demanding work.
What To Do When Someone Breaks A Signed Agreement
You’ve dotted the i’s, crossed the t’s and signed the agreement... but now the other party’s gone quiet, missed a deadline, or simply hasn’t delivered what they promised. Whether you’re a creator waiting on a payment, a brand expecting deliverables, or a freelancer left in the lurch, it’s frustrating, time-consuming and (let’s be honest) a bit awkward. So what now? Here’s how to handle it calmly, clearly and professionally. 1. Re-read the agreement Before firing off any emails, take a moment to re-read the contract. Look closely at the timelines, payment terms, deliverables, cancellation clauses and anything about disputes. You’ll want to be sure you’re on solid ground before addressing the issue. 2. Reach out directly and politely Start with a polite, professional message. Don’t assume malice - sometimes people genuinely forget or are dealing with circumstances they haven’t communicated. A short email like: “Hi (Name), just checking in on (specific item) as per our agreement dated (date). Please let me know if there’s been a delay or if you need anything from my side to move things forward.” It keeps things clear without being confrontational. 3. Follow up in writing (and keep a paper trail) If there’s no response or nothing gets resolved, follow up again, ideally in writing. Keep your tone neutral and factual. If you’re dealing with a brand or agency, consider copying in a second contact or relevant department (e.g. accounts or partnerships). Always keep written records of communications, just in case things escalate. 4. Be firm about next steps If you’ve followed up a couple of times and are still being ignored or given vague answers, it’s time to be a little firmer. Outline what hasn’t been fulfilled, and refer directly to the contract: “As per our signed agreement, the deliverables/payment were due on (date). I’d like to resolve this professionally, so I’d appreciate confirmation by (reasonable deadline) before I consider taking further steps.” No need for threats, just clarity and boundaries. 5. Consider pausing your part (if applicable) If the other party isn’t holding up their end, you’re not always obligated to continue yours. For example, if you’re a creator who hasn’t been paid, you might pause posting. If you’re a freelancer waiting on materials or approval, you can temporarily step back. Just make sure you’ve communicated this clearly before you do it. 6. Escalate if needed If you’ve tried all the above and the situation still isn’t resolved, you’ve got a few options: Send a formal letter (or email) labelled “Letter Before Action” outlining the issue, what’s owed or outstanding, and your intention to escalate if it’s not resolved by a specific date Use a small claims court for unpaid fees (in England and Wales, this can be done online for claims up to £10,000) Seek legal advice if the amount or complexity warrants it, especially if there are potential reputational or legal implications 7. Learn and adjust for next time Even if you get a resolution, the situation probably cost you time and stress. Use it as a lesson: Add late fees or interest clauses to future agreements Be clear about consequences if terms aren’t met Work with a deposit system wherever possible, especially for new clients or collaborators In creative and freelance work, professionalism can sometimes feel one-sided, but standing up for yourself (calmly and clearly) is part of running a business. Having a signed agreement is powerful, but it’s how you follow up that really protects you. If nothing else, you’ll know next time who not to work with. Q + A What Do I Do If I Can’t Afford A Lawyer? 1. Use free legal advice services There are plenty of resources in the UK that offer free or low-cost legal support. A few to check out: ACAS: for employment and freelance disputes Citizen’s Advice: free guidance on contracts, unpaid invoices and general legal rights IPSE (for freelancers): offers templates and advice, plus helplines if you’re a member LawWorks: connects individuals and small businesses with free legal advice clinics 2. Send a “Letter Before Action” yourself You don’t need a solicitor to send a formal notice. A Letter Before Action is a written warning that outlines what’s owed or breached, and gives a deadline before you escalate to legal action (like small claims court). Keep it professional and direct, there are free templates online you can adapt. 3. Use the Small Claims Court In England and Wales, if you’re owed money (usually under £10,000), you can use the small claims process without a lawyer. It’s designed to be accessible and can all be done online via gov.uk’s Money Claim Online. Filing costs vary depending on the amount you’re claiming (starting from around £35), but you can usually claim that back if you win. 4. Consider mediation Some disputes can be resolved without court, especially if the other party is just being slow or vague. Community mediation services, or online services like Resolver or The Centre for Effective Dispute Resolution, can help settle things without formal legal proceedings. 5. Build contracts that protect you from the start Next time, make sure your contract includes: Clear payment terms and deadlines Late fee clauses A timeline for deliverables What happens if either party doesn’t deliver Your right to pause or walk away if payments or terms aren’t met You can find contract templates for UK freelancers and creators through sites like IPSE, Freelancer’s Union (US-based), or even by networking in online communities. Even without legal backing, being organised, assertive and clear in your follow-up can go a long way. Most people don’t want the hassle of being taken to court, so just showing you know your rights (and are prepared to escalate) can be enough to get a resolution. What Do I Do If It's A Gifting or Affiliate Agreement? Not every agreement is about money changing hands, some are based on gifting products or promoting affiliate links. If someone signs an agreement like this and doesn’t deliver what they promised (e.g. no content posted, or misuse of your brand), you’re still within your rights to follow up and take it seriously. Here’s what to do: 1. Refer back to the agreement termsDouble-check what was agreed, for example, was the content meant to go live within a certain timeframe? Was tagging required? Were there usage rights or exclusivity clauses? Many affiliate or gifting agreements still include timelines and expectations, and these are enforceable if signed. 2. Send a polite reminderSometimes it’s an honest oversight. A quick message like: “Hi (Name), just checking in to confirm when your post will go live as per the gifting agreement dated (date]). Please let me know if there’s a delay or issue on your side.” This often prompts a quick fix without drama. 3. Be clear about the value exchangeIt’s easy for creators (especially newer ones) to underestimate that gifting and affiliate partnerships are still business deals. If there’s no follow-through, you’re within your rights to explain: “We sent products based on the terms agreed, including (e.g. one Instagram post and two stories). If you’re unable to deliver, we’d appreciate a return of the gifted items or an update on the content plan.” 4. Decide if you want to escalateIf you’ve followed up and you're still been ignored, you have a few options: Withdraw affiliate access or discount codes Remove them from any ongoing gifting or PR lists Note the breach for future legal or internal reference Send a formal message requesting either the agreed deliverables or the return of goods While it might not be worth taking legal action over one bottle of moisturiser or a £25 commission payment, setting clear boundaries sends a strong signal and helps prevent repeat behaviour. 5. Update your agreements going forwardGifting and affiliate terms should always include: Clear content expectations and timelines What happens if content isn’t posted Usage rights for any content created A clause covering the return of products in case of non-delivery An opt-out clause for either side I'm A Creative/Freelancer, Is There Anyone Who Can Help Me Chase Unpaid Invoices? 1. Accountants or bookkeepersIf you have one, they can handle invoice follow-ups on your behalf. Even a part-time bookkeeper can send payment reminders, apply late fees and manage your accounts professionally, which adds weight when chasing payments. 2. Credit control freelancersThere are specialist freelancers who focus purely on chasing payments and managing cash flow. They can sound more formal than you might want to be directly and that can work in your favour. You’ll find them via platforms like Upwork or PeoplePerHour. 3. Small business debt recovery servicesIf a payment is seriously overdue, these companies can chase it for you. A few to consider: Safe Collections: UK-based and freelancer-friendly Daniels Silverman: offers ethical debt recovery Chaser: a software tool that automates polite, professional payment reminders Some work on a no win, no fee basis, others charge a flat rate or small percentage of what’s recovered. 4. Templates and email toolsIf you’re not ready to outsource but want to look more official: Use late payment email templates Add interest and late fees under the Late Payment of Commercial Debts (Interest) Act 1998 – you’re legally entitled to do this in the UK Add a ‘Final Notice’ before considering legal action Should I Expose Someone on Social Media for Breaking an Agreement? It’s tempting, especially when you feel taken advantage of, to call someone out online. You’ve got the receipts, you’re angry, and they’re ignoring your emails. But while it might feel satisfying in the moment, going public can quickly backfire. Here’s what to consider first: 1. It can damage your own reputationEven if you’re in the right, airing disputes publicly can make future clients or collaborators nervous. People may worry about how you handle conflict, or assume you’re difficult to work with, even if that’s completely unfair. 2. It could be seen as defamationIf you post something that names a person or company and they claim it harmed their reputation (even if it’s true), you could be open to a defamation claim. Especially if you exaggerate, make assumptions, or share private details. 3. You lose control of the narrativeOnce it’s public, anyone can comment, share or twist the situation and you can’t take it back. Even if your intention was just to warn others, things can escalate quickly. 4. It makes professional resolution harderBrands and agencies may become defensive or hostile once something’s out in the open. You’re far more likely to get a clean resolution through direct, formal steps (like a Letter Before Action or small claims process). What to do instead: Handle things privately first, with clear written follow-ups Use the proper channels (see earlier section on chasing unpaid invoices or contract breaches) Document everything so you have evidence if legal steps are needed Speak privately to other creators or freelancers if you want to warn them. Direct messages or closed communities are safer than public posts If you do decide to post... If all else has failed and you feel you must speak out: Stick to facts only Don’t name names unless you’ve had legal advice Focus on your own experience rather than accusing anyone Avoid sarcasm, threats or emotional language Something like: “I had a disappointing experience recently where agreed deliverables weren’t honoured after gifting a product. I’ve tried resolving it privately and have learned a lot from it. If you’re a fellow small brand or creator, always have an agreement in place and trust your instincts.” It gets the message across without opening you up to legal trouble.