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Spring/Summer '25 Content Ideas For Creators

May 15, 2025
Spring/Summer '25 Content Ideas For Creators

If you’re a content creator pitching brands for paid partnerships this spring/summer season, don’t just offer posts, offer context. Spring/summer is about lifestyle shifts: longer days, lighter clothes, dewy skin, weekend plans, and that urge to romanticise everything, even the sandwich meal deal you ate in the park.

Brands are looking to tap into that feeling. Here are seven specific, story-led campaign ideas you can confidently pitch to brands right now, rooted in what your audience is actually experiencing this season.


1. “The Spring Reset” Routine 

Seasonal context: Spring brings that craving to start fresh, declutter, change habits, try new things. People are looking to glow up physically and mentally.

What to pitch: A content series showing your personal “reset” moment featuring the brand. Think morning routines, self-care Sundays, or work-from-home upgrades using the product.

Perfect for: Skincare, wellness supplements, planners, fragrance, loungewear.

For example:

  • “How I’m resetting my skin barrier after winter ft. X serum”
  • “The spring bedroom switch-up: linen, candles and my go-to PJs”
  • “A Sunday reset that doesn’t feel like a chore and the matcha that gets me through it”

Unique angle: Pair the series with ASMR-style sounds or voiceovers for an immersive feel. Offer to shoot 3–5 short clips over a month, each building on the narrative of ‘starting over.’


2. “Festival Fit Diaries” 

Seasonal context: With the festival season kicking off (Glastonbury, Wireless, All Points East), people want outfit ideas, skincare that lasts, and content that feels like a glimpse inside your tent.

What to pitch: A content series leading up to a festival or weekend away, showing your prep process with the brand involved. Break it into chapters: packing, day-of, recovery.

Perfect for: SPF, makeup, dry shampoo, portable chargers, fashion, period products.

For example:

  • “What I’m actually packing for a muddy festival”
  • “Festival glam that won’t slide off by 2PM ft. X setting spray”
  • “Come with me to Glastonbury festival edition with X brand in my bumbag”

Unique angle: Offer brands extra deliverables like a “Festival Survival Kit” post or newsletter feature they can repost, with links to their products.


3. “The Staycation Edit” - Products That Travel Light

Seasonal context: Not everyone’s hopping on a plane, but everyone is planning something: long weekends, beach days, day trips, countryside escapes.

What to pitch: A mini series or Reels campaign around your solo or small group staycation, with a focus on what you pack, what you wear, or your morning routine in a new setting.

Perfect for: Travel minis, clean beauty, compact gadgets, swimwear, books, sunglasses, haircare.

For example:

  • “My low-fuss skincare line-up for a coastal weekend”
  • “Packing light but still looking cute with X swimwear”
  • “My beach bag edit for a city day trip ft. my ride-or-die mist SPF”

Unique angle: Offer a two-part pitch: 1) pre-trip prep content, 2) travel day / on-location content, shot in natural lighting. Focus on portability, ease, and aesthetic packing.


4. “Picnic Proof” Beauty & Style Series

Seasonal context: It’s giving outdoor rosé, Primrose Hill on a Sunday, and lip gloss that doesn’t stick to your sandwich. This season is about relaxed beauty and effortless fashion that works outside.

What to pitch: A shoot-style series showing easy-to-wear, picnic-ready looks and beauty picks that hold up in sunshine, wind, or grass stains.

Perfect for: Long-wear lip colour, tinted SPF, sunglasses, straw bags, breathable dresses, clean girl hair products.

For example:

  • “Picnic-proof makeup: what stays on and what melts off by 3pm”
  • “What to wear to drink warm rosé in a field and still look like selfie-ready”
  • “Spring alfresco essentials  ft. the gloss that doesn’t quit”

Unique angle: Position it as a campaign showing practical beauty for outdoor living. Offer carousels, Reels, and even a “group picnic haul” with friends to increase engagement and visual variety.


5. “Off the Grid, Still On Point” Digital Detox Content

Seasonal context: Everyone’s burnt out from screen time. People are craving nature, simplicity and slowing down.

What to pitch: A content series showing a 24–72 hour switch-off experience with the brand as your go-to “offline companion.”

Perfect for: Journals, books, water bottles, mindfulness apps, wellness supplements, calming skincare, fragrance.

For example:

  • “No screens for 48 hours, here’s what I actually packed to stay sane”
  • “A calm day in the countryside ft. the products that made me feel grounded”
  • “Digital detox diary: the three things I brought that actually helped me slow down”

Unique angle: Brands love the idea of being associated with wellness and calm. Offer to provide soft, cinematic footage, candid reflections, and UGC-friendly moments the brand can repurpose.


6. “What I’d Wear to Romanticise the Everyday”

Seasonal context: Spring/summer brings back the love of soft, pretty, dreamy moments, even if it’s just walking to the shops in a headscarf and ballet flats.

What to pitch: A romanticised content series where you pair everyday rituals (coffee runs, errands, commutes) with beautiful style or beauty choices.

Perfect for: Fragrance, soft-focus makeup, floaty dresses, shoes, accessories, jewellery.

For example:

  • “Outfits I’d wear if I were the main character in a summer romcom”
  • “Perfumes that feel like a walk through Milano”
  • “Romanticising my commute, 3 easy ways to make it feel Parisian”

Unique angle: Offer to film mini vignettes with dreamy soundtracks, vintage-style cuts, and location shots in local parks, train stations, or cafés. Brands love this elevated look.


7. “Beauty in the Heat” Survival Guide

Seasonal context: As temperatures rise, so do complaints about sliding makeup, frizz, oiliness and sunburn. Your audience wants real solutions.

What to pitch: A series of hot-weather hacks and beauty product swaps, practical, tested and seasonal.

Perfect for: Mattifying primers, blotting papers, gel moisturisers, SPF mists, updo tools, anti-frizz sprays.

For example:

  • “5 things I stop using when it hits 28°C and what I replace them with”
  • “Hot girl summer but make it heatwave-proof”
  • “The only makeup I wear when I know I’ll be sweating by noon”

Unique angle: Frame it as a comparison series; ‘What I Used in March’ vs ‘What I’m Using Now’. Add a section for ‘Desk Drawer Heroes’ if you work hybrid, or ‘Handbag Essentials’ for out-and-about moments.

 

Now that you've got a few foolproof content ideas for the season, let’s flip the script. Instead of following the crowd, what if you pitched ideas that are fresh, unexpected, and built to create genuine buzz?

The next few campaign ideas aren’t just about staying current, they’re designed to start conversations, get people talking, and put you and your brand partners at the forefront of what’s next. They’re bold, creative, and perfectly timed for this season’s energy, whether you’re working with emerging brands or household names.


1. The Unfiltered Challenge

Everyone’s craving authenticity, real moments, unpolished beauty, and stories that don’t feel rehearsed. Pitch a campaign where you and your audience commit to sharing one unfiltered moment a day for a week, featuring the brand’s product as part of the everyday, messy, beautiful realness.

How to pitch it: “I want to launch an ‘Unfiltered Challenge’, a week-long series showing real moments with (brand), celebrating honesty and breaking away from perfection culture.”

Why it works: It taps into the current demand for raw content and creates shareable, relatable posts that encourage audience participation.

Ideal for: Skincare, haircare, wellness, lifestyle brands.


2. Reverse Tutorials

Flip the tutorial on its head. Instead of “How to use this product,” pitch a “How NOT to use this product” series, full of playful, unexpected mistakes and fun fails, then show the right way at the end. It’s funny, memorable, and likely to get shared.

How to pitch it: “I’m keen to create a Reverse Tutorial series featuring (brand) where I intentionally get things wrong before revealing the perfect technique.”

Why it works: People love humour and honesty. This approach encourages engagement, saves brands from being too serious, and highlights the product’s benefits naturally.

Ideal for: Beauty tools, makeup, haircare devices, gadgets.


3. The Product in Unexpected Places

Go beyond the usual setting. Imagine showing a brand’s product somewhere completely out of context. A lipstick in a gym bag during a workout, a luxury face mask on a camping trip, or a face mist used in a chaotic office.

How to pitch it: “I want to showcase (brand) in unexpected, real-life moments that challenge how people think about its use.”

Why it works: Surprise drives shares and saves. It makes the product feel versatile and sparks curiosity.

Ideal for: Multipurpose beauty, wellness, lifestyle brands.


4. Micro-Moments Series

Highlight tiny moments where the product transforms a day. It might be a two-minute coffee break with a luxury skincare ritual or a quick five-minute hairstyle that changes your mood instantly.

How to pitch it: “I’m creating a ‘Micro-Moments’ series focusing on how small, simple rituals with (brand) create big mood boosts throughout the day.”

Why it works: It fits perfectly into busy lives and short attention spans, ideal for reels and stories that invite viewers to recreate the moment.

Ideal for: Skincare, self-care, haircare.


5. Social Experiment: The Compliment Chain

Start a social experiment where every time you use the brand’s product, you compliment a stranger or follower and encourage them to pass the kindness on. Document the chain and its impact.

How to pitch it: “I want to launch a ‘Compliment Chain’ social experiment using (brand), showing how positivity spreads when you start small.”

Why it works: It’s uplifting, interactive, and perfect for sharing feel-good content that also highlights the product.

Ideal for: Fragrance, beauty, wellness, fashion.


6. From Day to Night, One Product, Two Ways

Showcase versatility by using the same product in two completely different ways, perhaps a bold daytime look and an unexpected evening style.

How to pitch it: “I’m planning a ‘Day to Night’ campaign featuring (brand)’s product styled two ways to showcase versatility and creativity.”

Why it works: People love practical content that inspires. It encourages saving and sharing.

Ideal for: Makeup, haircare, accessories, fashion.


7. The Nostalgia Remix

Dig into your own childhood or cultural memories, then remix them with the brand’s product in a modern, playful way. Think old-school hairstyles updated with a new styling tool or classic scents reinvented in current routines.

How to pitch it: “I want to create a ‘Nostalgia Remix’ series connecting (brand) to personal memories, blending past and present in a fun, creative way.”

Why it works: Nostalgia is powerful and highly shareable, especially when it’s paired with a fresh twist.

Ideal for: Haircare, fragrances, fashion, skincare.


This season, don’t just settle for fitting in. The brands you work with are counting on you to bring fresh energy, bold ideas, and the kind of creativity that cuts through the noise.

So pick one idea that sparks your excitement and run with it. Make it your own. When you pitch with confidence, authenticity, and a clear vision for how your idea will connect, you’re not just securing a campaign, you’re setting the stage for something impactful and memorable.

 

 

Tags: Creator Life
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