The Journal
Spring/Summer '25 Content Ideas For Creators
If you’re a content creator pitching brands for paid partnerships this spring/summer season, don’t just offer posts, offer context. Spring/summer is about lifestyle shifts: longer days, lighter clothes, dewy skin, weekend plans, and that urge to romanticise everything, even the sandwich meal deal you ate in the park. Brands are looking to tap into that feeling. Here are seven specific, story-led campaign ideas you can confidently pitch to brands right now, rooted in what your audience is actually experiencing this season. 1. “The Spring Reset” Routine Seasonal context: Spring brings that craving to start fresh, declutter, change habits, try new things. People are looking to glow up physically and mentally. What to pitch: A content series showing your personal “reset” moment featuring the brand. Think morning routines, self-care Sundays, or work-from-home upgrades using the product. Perfect for: Skincare, wellness supplements, planners, fragrance, loungewear. For example: “How I’m resetting my skin barrier after winter ft. X serum” “The spring bedroom switch-up: linen, candles and my go-to PJs” “A Sunday reset that doesn’t feel like a chore and the matcha that gets me through it” Unique angle: Pair the series with ASMR-style sounds or voiceovers for an immersive feel. Offer to shoot 3–5 short clips over a month, each building on the narrative of ‘starting over.’ 2. “Festival Fit Diaries” Seasonal context: With the festival season kicking off (Glastonbury, Wireless, All Points East), people want outfit ideas, skincare that lasts, and content that feels like a glimpse inside your tent. What to pitch: A content series leading up to a festival or weekend away, showing your prep process with the brand involved. Break it into chapters: packing, day-of, recovery. Perfect for: SPF, makeup, dry shampoo, portable chargers, fashion, period products. For example: “What I’m actually packing for a muddy festival” “Festival glam that won’t slide off by 2PM ft. X setting spray” “Come with me to Glastonbury festival edition with X brand in my bumbag” Unique angle: Offer brands extra deliverables like a “Festival Survival Kit” post or newsletter feature they can repost, with links to their products. 3. “The Staycation Edit” - Products That Travel Light Seasonal context: Not everyone’s hopping on a plane, but everyone is planning something: long weekends, beach days, day trips, countryside escapes. What to pitch: A mini series or Reels campaign around your solo or small group staycation, with a focus on what you pack, what you wear, or your morning routine in a new setting. Perfect for: Travel minis, clean beauty, compact gadgets, swimwear, books, sunglasses, haircare. For example: “My low-fuss skincare line-up for a coastal weekend” “Packing light but still looking cute with X swimwear” “My beach bag edit for a city day trip ft. my ride-or-die mist SPF” Unique angle: Offer a two-part pitch: 1) pre-trip prep content, 2) travel day / on-location content, shot in natural lighting. Focus on portability, ease, and aesthetic packing. 4. “Picnic Proof” Beauty & Style Series Seasonal context: It’s giving outdoor rosé, Primrose Hill on a Sunday, and lip gloss that doesn’t stick to your sandwich. This season is about relaxed beauty and effortless fashion that works outside. What to pitch: A shoot-style series showing easy-to-wear, picnic-ready looks and beauty picks that hold up in sunshine, wind, or grass stains. Perfect for: Long-wear lip colour, tinted SPF, sunglasses, straw bags, breathable dresses, clean girl hair products. For example: “Picnic-proof makeup: what stays on and what melts off by 3pm” “What to wear to drink warm rosé in a field and still look like selfie-ready” “Spring alfresco essentials ft. the gloss that doesn’t quit” Unique angle: Position it as a campaign showing practical beauty for outdoor living. Offer carousels, Reels, and even a “group picnic haul” with friends to increase engagement and visual variety. 5. “Off the Grid, Still On Point” Digital Detox Content Seasonal context: Everyone’s burnt out from screen time. People are craving nature, simplicity and slowing down. What to pitch: A content series showing a 24–72 hour switch-off experience with the brand as your go-to “offline companion.” Perfect for: Journals, books, water bottles, mindfulness apps, wellness supplements, calming skincare, fragrance. For example: “No screens for 48 hours, here’s what I actually packed to stay sane” “A calm day in the countryside ft. the products that made me feel grounded” “Digital detox diary: the three things I brought that actually helped me slow down” Unique angle: Brands love the idea of being associated with wellness and calm. Offer to provide soft, cinematic footage, candid reflections, and UGC-friendly moments the brand can repurpose. 6. “What I’d Wear to Romanticise the Everyday” Seasonal context: Spring/summer brings back the love of soft, pretty, dreamy moments, even if it’s just walking to the shops in a headscarf and ballet flats. What to pitch: A romanticised content series where you pair everyday rituals (coffee runs, errands, commutes) with beautiful style or beauty choices. Perfect for: Fragrance, soft-focus makeup, floaty dresses, shoes, accessories, jewellery. For example: “Outfits I’d wear if I were the main character in a summer romcom” “Perfumes that feel like a walk through Milano” “Romanticising my commute, 3 easy ways to make it feel Parisian” Unique angle: Offer to film mini vignettes with dreamy soundtracks, vintage-style cuts, and location shots in local parks, train stations, or cafés. Brands love this elevated look. 7. “Beauty in the Heat” Survival Guide Seasonal context: As temperatures rise, so do complaints about sliding makeup, frizz, oiliness and sunburn. Your audience wants real solutions. What to pitch: A series of hot-weather hacks and beauty product swaps, practical, tested and seasonal. Perfect for: Mattifying primers, blotting papers, gel moisturisers, SPF mists, updo tools, anti-frizz sprays. For example: “5 things I stop using when it hits 28°C and what I replace them with” “Hot girl summer but make it heatwave-proof” “The only makeup I wear when I know I’ll be sweating by noon” Unique angle: Frame it as a comparison series; ‘What I Used in March’ vs ‘What I’m Using Now’. Add a section for ‘Desk Drawer Heroes’ if you work hybrid, or ‘Handbag Essentials’ for out-and-about moments. Now that you've got a few foolproof content ideas for the season, let’s flip the script. Instead of following the crowd, what if you pitched ideas that are fresh, unexpected, and built to create genuine buzz? The next few campaign ideas aren’t just about staying current, they’re designed to start conversations, get people talking, and put you and your brand partners at the forefront of what’s next. They’re bold, creative, and perfectly timed for this season’s energy, whether you’re working with emerging brands or household names. 1. The Unfiltered Challenge Everyone’s craving authenticity, real moments, unpolished beauty, and stories that don’t feel rehearsed. Pitch a campaign where you and your audience commit to sharing one unfiltered moment a day for a week, featuring the brand’s product as part of the everyday, messy, beautiful realness. How to pitch it: “I want to launch an ‘Unfiltered Challenge’, a week-long series showing real moments with (brand), celebrating honesty and breaking away from perfection culture.” Why it works: It taps into the current demand for raw content and creates shareable, relatable posts that encourage audience participation. Ideal for: Skincare, haircare, wellness, lifestyle brands. 2. Reverse Tutorials Flip the tutorial on its head. Instead of “How to use this product,” pitch a “How NOT to use this product” series, full of playful, unexpected mistakes and fun fails, then show the right way at the end. It’s funny, memorable, and likely to get shared. How to pitch it: “I’m keen to create a Reverse Tutorial series featuring (brand) where I intentionally get things wrong before revealing the perfect technique.” Why it works: People love humour and honesty. This approach encourages engagement, saves brands from being too serious, and highlights the product’s benefits naturally. Ideal for: Beauty tools, makeup, haircare devices, gadgets. 3. The Product in Unexpected Places Go beyond the usual setting. Imagine showing a brand’s product somewhere completely out of context. A lipstick in a gym bag during a workout, a luxury face mask on a camping trip, or a face mist used in a chaotic office. How to pitch it: “I want to showcase (brand) in unexpected, real-life moments that challenge how people think about its use.” Why it works: Surprise drives shares and saves. It makes the product feel versatile and sparks curiosity. Ideal for: Multipurpose beauty, wellness, lifestyle brands. 4. Micro-Moments Series Highlight tiny moments where the product transforms a day. It might be a two-minute coffee break with a luxury skincare ritual or a quick five-minute hairstyle that changes your mood instantly. How to pitch it: “I’m creating a ‘Micro-Moments’ series focusing on how small, simple rituals with (brand) create big mood boosts throughout the day.” Why it works: It fits perfectly into busy lives and short attention spans, ideal for reels and stories that invite viewers to recreate the moment. Ideal for: Skincare, self-care, haircare. 5. Social Experiment: The Compliment Chain Start a social experiment where every time you use the brand’s product, you compliment a stranger or follower and encourage them to pass the kindness on. Document the chain and its impact. How to pitch it: “I want to launch a ‘Compliment Chain’ social experiment using (brand), showing how positivity spreads when you start small.” Why it works: It’s uplifting, interactive, and perfect for sharing feel-good content that also highlights the product. Ideal for: Fragrance, beauty, wellness, fashion. 6. From Day to Night, One Product, Two Ways Showcase versatility by using the same product in two completely different ways, perhaps a bold daytime look and an unexpected evening style. How to pitch it: “I’m planning a ‘Day to Night’ campaign featuring (brand)’s product styled two ways to showcase versatility and creativity.” Why it works: People love practical content that inspires. It encourages saving and sharing. Ideal for: Makeup, haircare, accessories, fashion. 7. The Nostalgia Remix Dig into your own childhood or cultural memories, then remix them with the brand’s product in a modern, playful way. Think old-school hairstyles updated with a new styling tool or classic scents reinvented in current routines. How to pitch it: “I want to create a ‘Nostalgia Remix’ series connecting (brand) to personal memories, blending past and present in a fun, creative way.” Why it works: Nostalgia is powerful and highly shareable, especially when it’s paired with a fresh twist. Ideal for: Haircare, fragrances, fashion, skincare. This season, don’t just settle for fitting in. The brands you work with are counting on you to bring fresh energy, bold ideas, and the kind of creativity that cuts through the noise. So pick one idea that sparks your excitement and run with it. Make it your own. When you pitch with confidence, authenticity, and a clear vision for how your idea will connect, you’re not just securing a campaign, you’re setting the stage for something impactful and memorable.
How to Turn a One-Off Paid Partnership into Repeat Work
Landing a brand deal, a freelance booking or a new client is always something to celebrate. But for most creators and creative freelancers, what’s even more valuable than that initial “yes” is turning it into consistent, repeat work. Stability. Predictability. Clients who come back to you without needing to be chased. That kind of security doesn’t come from luck, it comes from strategy. Here’s how to turn one opportunity into many, and position yourself as someone clients want to work with again and again. 1. Make your first impression memorable - in a good way The first time a client works with you is essentially a trial run. You’re being quietly assessed on your professionalism, reliability, creative eye and attitude. If you nail the project but take ages to reply to emails or ignore the brief, they may not return. So make it count. Show up early. Communicate clearly. Stick to deadlines. Be receptive to feedback. If you’re unsure of something, ask questions instead of guessing. All these things build trust and trust is what keeps clients coming back. Tip: The way you manage the process is just as important as the final product. Creatives who are easy to work with tend to stay top of mind. 2. Don’t just complete the brief - elevate it Clients don’t always know exactly what they want. Sometimes the brief they send is just a starting point. This is your opportunity to impress. Think about how you can bring a bit more value, clarity or creativity to what you’ve been asked to do. That might look like: Suggesting an extra angle that aligns with their campaign Shooting a few bonus clips or behind-the-scenes shots Creating a couple of different thumbnail options Flagging potential improvements before they ask You’re showing them that you’re invested in the success of the project, not just ticking boxes. And when clients feel like you care about their goals, not just your own, they’re far more likely to rebook you. 3. Be clear about your capabilities & your capacity If you want more work, make sure your client knows what else you can offer. It might seem obvious to you, but clients won’t always assume you offer editing, writing, photography or concept development unless you tell them. This could be as simple as: “Let me know if you ever need content for Youtube, I do that too.” “I’d love to support any future campaigns you’re planning. I’m taking bookings for next month if you’re looking ahead.” It’s also worth making it known if you’ve got availability, especially if you’re wrapping up a project. You don’t need to be pushy, just informative. You’re planting the seed for next time. 4. Maintain momentum after the project ends One of the biggest mistakes creatives make is disappearing once the job is done. But the window just after a successful project is prime time to turn it into repeat work. Send a warm, professional message to thank them, ask how the content performed, and express interest in working together again. You could say: “It was such a great project to be part of, I’d love to collaborate again in future. Let me know if there’s anything coming up.” Or take it a step further: “I had a few extra ideas off the back of this, happy to put together a follow-up concept if that’s helpful.” A light, proactive message shows that you’re thinking ahead and making their life easier. 5. Pitch with purpose If you’ve got an idea for something new; a seasonal shoot, a different product, a new campaign angle, don’t wait for permission. Clients are busy. Your suggestion might be exactly what they didn’t realise they needed. Keep it short, clear and relevant. Outline how your idea supports their brand or campaign goals. The aim is to make saying yes easy. Even if they don’t greenlight it immediately, you’ve reminded them of your initiative and creativity, which only strengthens your chances for future work. 6. Build a relationship, not just a transaction Clients want to feel like you get it. Like you’re not just here to grab the money and go. Building rapport makes everything smoother. Ask how their campaign is going. Engage with their content. Drop them a quick update if you’ve worked on a similar project or gained new insights. This doesn’t mean being overly familiar or false, it just means showing a bit of personality and interest. In an industry full of people who only show up when they want something, a little bit of genuine connection stands out. 7. Stay visible in the right places If someone liked working with you once, chances are they’ll look you up again. So make sure your platforms are up to date, your content is polished and your booking process is easy to understand. Highlight past work and testimonials. Share successful campaigns in your stories or newsletter. You’re not just staying relevant, you’re reminding them of the quality you bring, and making it easier for them to return. 8. Ask for the next opportunity (without being awkward) Sometimes, all you have to do is ask. Clients aren’t mind readers. If you’d like to work together again, say so, in a calm, confident way. It’s not desperate, it’s professional. Example: “I really enjoyed working with you on this, I’d love to collaborate again. Let me know if there’s anything on the horizon that I can support.” You’d be surprised how often people say yes when you simply give them the option. Repeat work isn’t just about talent. It’s about positioning yourself as someone who’s valuable to have around; creatively, professionally and personally. Be the person they want to call again. The one who makes their job easier, their campaign stronger and their brand look better. When you show up like that, one job becomes many. And your freelance or creator career starts to feel a lot more sustainable. Pitch Ideas That Open the Door to More Work Here are five easy but effective pitch ideas you can tailor to almost any client: 1. The seasonal follow-upBrands plan ahead and seasonal campaigns are often on a loop. Pitch them an idea that fits into a key moment in the calendar: “I’d love to support your summer launch with a heatwave-proof makeup tutorial.” “If you’re planning anything for Black Friday, I’ve got a few short-form video ideas that could work well.” It shows initiative and saves them time. 2. The ‘other product’ angleIf your original collaboration was focused on one product, pitch another one from their range, especially if it’s a natural next step. “We had great engagement on the skincare edit, happy to do something similar for your body care range if that’s a focus this quarter.” “Let me know if you’re pushing your new foundation shades soon. I’d love to test them out in a get-ready-with-me format.” You’re showing that you’ve paid attention to their full offering, not just what was in your brief. 3. The format switchOffer to reimagine your content in a different format or for a different platform. This gives the brand a chance to reach new audiences, without having to start from scratch. “I can easily adapt our last shoot into Pinterest or Reels-friendly content if that’s helpful.” “Would you be interested in a behind-the-scenes or blooper-style follow-up? People love that sort of raw content.” Bonus: repurposing often costs them less and takes less time, both big selling points. 4. The insight-led pitchIf your content performed well, tell them and offer to build on that success. You’re not just being helpful; you’re being strategic. “That last reel got really strong engagement, I’d love to build on that with a part two or a deeper dive into the product.” “I had a few DMs asking where the pieces were from, happy to do a full styling breakdown if you’re interested.” When you show them results, you’re reminding them of your value. 5. The collaborative conceptPitch something that feels like a creative partnership, not just an advert. These are the projects that tend to get long-term buy-in. “What do you think about a mini-series spotlighting your top sellers, but styled in everyday scenarios?” “I’d love to create a short interview-style piece with your founder, something light and social-friendly that shares more of the brand’s personality.” When you position your idea as something that helps build their brand narrative, not just sales, it becomes much harder to say no. How to frame your pitch Keep it short. Stay specific. Make it relevant. A great pitch email or DM might look like this: “Hi (Name), I’ve been thinking about ways we could build on our last project. I had an idea for a short Reels series around your new lip shades, styled for everyday wear. Let me know if you’re planning any new campaigns this month, and I can send a quick outline. Would love to collaborate again.” The key is confidence without pressure. You’re offering ideas, not demanding work.
What To Do When Someone Breaks A Signed Agreement
You’ve dotted the i’s, crossed the t’s and signed the agreement... but now the other party’s gone quiet, missed a deadline, or simply hasn’t delivered what they promised. Whether you’re a creator waiting on a payment, a brand expecting deliverables, or a freelancer left in the lurch, it’s frustrating, time-consuming and (let’s be honest) a bit awkward. So what now? Here’s how to handle it calmly, clearly and professionally. 1. Re-read the agreement Before firing off any emails, take a moment to re-read the contract. Look closely at the timelines, payment terms, deliverables, cancellation clauses and anything about disputes. You’ll want to be sure you’re on solid ground before addressing the issue. 2. Reach out directly and politely Start with a polite, professional message. Don’t assume malice - sometimes people genuinely forget or are dealing with circumstances they haven’t communicated. A short email like: “Hi (Name), just checking in on (specific item) as per our agreement dated (date). Please let me know if there’s been a delay or if you need anything from my side to move things forward.” It keeps things clear without being confrontational. 3. Follow up in writing (and keep a paper trail) If there’s no response or nothing gets resolved, follow up again, ideally in writing. Keep your tone neutral and factual. If you’re dealing with a brand or agency, consider copying in a second contact or relevant department (e.g. accounts or partnerships). Always keep written records of communications, just in case things escalate. 4. Be firm about next steps If you’ve followed up a couple of times and are still being ignored or given vague answers, it’s time to be a little firmer. Outline what hasn’t been fulfilled, and refer directly to the contract: “As per our signed agreement, the deliverables/payment were due on (date). I’d like to resolve this professionally, so I’d appreciate confirmation by (reasonable deadline) before I consider taking further steps.” No need for threats, just clarity and boundaries. 5. Consider pausing your part (if applicable) If the other party isn’t holding up their end, you’re not always obligated to continue yours. For example, if you’re a creator who hasn’t been paid, you might pause posting. If you’re a freelancer waiting on materials or approval, you can temporarily step back. Just make sure you’ve communicated this clearly before you do it. 6. Escalate if needed If you’ve tried all the above and the situation still isn’t resolved, you’ve got a few options: Send a formal letter (or email) labelled “Letter Before Action” outlining the issue, what’s owed or outstanding, and your intention to escalate if it’s not resolved by a specific date Use a small claims court for unpaid fees (in England and Wales, this can be done online for claims up to £10,000) Seek legal advice if the amount or complexity warrants it, especially if there are potential reputational or legal implications 7. Learn and adjust for next time Even if you get a resolution, the situation probably cost you time and stress. Use it as a lesson: Add late fees or interest clauses to future agreements Be clear about consequences if terms aren’t met Work with a deposit system wherever possible, especially for new clients or collaborators In creative and freelance work, professionalism can sometimes feel one-sided, but standing up for yourself (calmly and clearly) is part of running a business. Having a signed agreement is powerful, but it’s how you follow up that really protects you. If nothing else, you’ll know next time who not to work with. Q + A What Do I Do If I Can’t Afford A Lawyer? 1. Use free legal advice services There are plenty of resources in the UK that offer free or low-cost legal support. A few to check out: ACAS: for employment and freelance disputes Citizen’s Advice: free guidance on contracts, unpaid invoices and general legal rights IPSE (for freelancers): offers templates and advice, plus helplines if you’re a member LawWorks: connects individuals and small businesses with free legal advice clinics 2. Send a “Letter Before Action” yourself You don’t need a solicitor to send a formal notice. A Letter Before Action is a written warning that outlines what’s owed or breached, and gives a deadline before you escalate to legal action (like small claims court). Keep it professional and direct, there are free templates online you can adapt. 3. Use the Small Claims Court In England and Wales, if you’re owed money (usually under £10,000), you can use the small claims process without a lawyer. It’s designed to be accessible and can all be done online via gov.uk’s Money Claim Online. Filing costs vary depending on the amount you’re claiming (starting from around £35), but you can usually claim that back if you win. 4. Consider mediation Some disputes can be resolved without court, especially if the other party is just being slow or vague. Community mediation services, or online services like Resolver or The Centre for Effective Dispute Resolution, can help settle things without formal legal proceedings. 5. Build contracts that protect you from the start Next time, make sure your contract includes: Clear payment terms and deadlines Late fee clauses A timeline for deliverables What happens if either party doesn’t deliver Your right to pause or walk away if payments or terms aren’t met You can find contract templates for UK freelancers and creators through sites like IPSE, Freelancer’s Union (US-based), or even by networking in online communities. Even without legal backing, being organised, assertive and clear in your follow-up can go a long way. Most people don’t want the hassle of being taken to court, so just showing you know your rights (and are prepared to escalate) can be enough to get a resolution. What Do I Do If It's A Gifting or Affiliate Agreement? Not every agreement is about money changing hands, some are based on gifting products or promoting affiliate links. If someone signs an agreement like this and doesn’t deliver what they promised (e.g. no content posted, or misuse of your brand), you’re still within your rights to follow up and take it seriously. Here’s what to do: 1. Refer back to the agreement termsDouble-check what was agreed, for example, was the content meant to go live within a certain timeframe? Was tagging required? Were there usage rights or exclusivity clauses? Many affiliate or gifting agreements still include timelines and expectations, and these are enforceable if signed. 2. Send a polite reminderSometimes it’s an honest oversight. A quick message like: “Hi (Name), just checking in to confirm when your post will go live as per the gifting agreement dated (date]). Please let me know if there’s a delay or issue on your side.” This often prompts a quick fix without drama. 3. Be clear about the value exchangeIt’s easy for creators (especially newer ones) to underestimate that gifting and affiliate partnerships are still business deals. If there’s no follow-through, you’re within your rights to explain: “We sent products based on the terms agreed, including (e.g. one Instagram post and two stories). If you’re unable to deliver, we’d appreciate a return of the gifted items or an update on the content plan.” 4. Decide if you want to escalateIf you’ve followed up and you're still been ignored, you have a few options: Withdraw affiliate access or discount codes Remove them from any ongoing gifting or PR lists Note the breach for future legal or internal reference Send a formal message requesting either the agreed deliverables or the return of goods While it might not be worth taking legal action over one bottle of moisturiser or a £25 commission payment, setting clear boundaries sends a strong signal and helps prevent repeat behaviour. 5. Update your agreements going forwardGifting and affiliate terms should always include: Clear content expectations and timelines What happens if content isn’t posted Usage rights for any content created A clause covering the return of products in case of non-delivery An opt-out clause for either side I'm A Creative/Freelancer, Is There Anyone Who Can Help Me Chase Unpaid Invoices? 1. Accountants or bookkeepersIf you have one, they can handle invoice follow-ups on your behalf. Even a part-time bookkeeper can send payment reminders, apply late fees and manage your accounts professionally, which adds weight when chasing payments. 2. Credit control freelancersThere are specialist freelancers who focus purely on chasing payments and managing cash flow. They can sound more formal than you might want to be directly and that can work in your favour. You’ll find them via platforms like Upwork or PeoplePerHour. 3. Small business debt recovery servicesIf a payment is seriously overdue, these companies can chase it for you. A few to consider: Safe Collections: UK-based and freelancer-friendly Daniels Silverman: offers ethical debt recovery Chaser: a software tool that automates polite, professional payment reminders Some work on a no win, no fee basis, others charge a flat rate or small percentage of what’s recovered. 4. Templates and email toolsIf you’re not ready to outsource but want to look more official: Use late payment email templates Add interest and late fees under the Late Payment of Commercial Debts (Interest) Act 1998 – you’re legally entitled to do this in the UK Add a ‘Final Notice’ before considering legal action Should I Expose Someone on Social Media for Breaking an Agreement? It’s tempting, especially when you feel taken advantage of, to call someone out online. You’ve got the receipts, you’re angry, and they’re ignoring your emails. But while it might feel satisfying in the moment, going public can quickly backfire. Here’s what to consider first: 1. It can damage your own reputationEven if you’re in the right, airing disputes publicly can make future clients or collaborators nervous. People may worry about how you handle conflict, or assume you’re difficult to work with, even if that’s completely unfair. 2. It could be seen as defamationIf you post something that names a person or company and they claim it harmed their reputation (even if it’s true), you could be open to a defamation claim. Especially if you exaggerate, make assumptions, or share private details. 3. You lose control of the narrativeOnce it’s public, anyone can comment, share or twist the situation and you can’t take it back. Even if your intention was just to warn others, things can escalate quickly. 4. It makes professional resolution harderBrands and agencies may become defensive or hostile once something’s out in the open. You’re far more likely to get a clean resolution through direct, formal steps (like a Letter Before Action or small claims process). What to do instead: Handle things privately first, with clear written follow-ups Use the proper channels (see earlier section on chasing unpaid invoices or contract breaches) Document everything so you have evidence if legal steps are needed Speak privately to other creators or freelancers if you want to warn them. Direct messages or closed communities are safer than public posts If you do decide to post... If all else has failed and you feel you must speak out: Stick to facts only Don’t name names unless you’ve had legal advice Focus on your own experience rather than accusing anyone Avoid sarcasm, threats or emotional language Something like: “I had a disappointing experience recently where agreed deliverables weren’t honoured after gifting a product. I’ve tried resolving it privately and have learned a lot from it. If you’re a fellow small brand or creator, always have an agreement in place and trust your instincts.” It gets the message across without opening you up to legal trouble.
How To Get The Most Out Of PR Events
From rooftop parties and breakfast launches to intimate press previews, PR events are more than just a photo op. When approached strategically, they can deliver serious ROI. Not just for the hosts, but for the stylists, influencers, creatives and brand reps in the room too. Here’s a deep dive into how to extract real value from PR events, whatever side of the table you’re on. For Influencers: Your Brand is the Business You’re not just attending, you are the media outlet. So every event is an opportunity to build visibility, credibility and collaboration potential. 1.Prep like a professional Check the guest list: Identify who’s attending and who you might want to connect with; stylists, editors, PR reps, founders Know the brand: Turn up with context. Know their recent launches, brand values, or any campaigns they’re pushing. It gives you talking points and shows genuine interest. Decide your content plan in advance: Are you doing stories, a reel, a static post? Know what content format will be most valuable for you and where your name will be seen 2. Maximise content ROI Post promptly: Ideally within 24 hours. Tag every relevant account (brand, PR agency, venue, creators) Think evergreen: Beyond just stories, capture content you can use later; outfit shots, products in good lighting, quotes or soundbites. You can rework this into a vlog, Pinterest pin, or “day in the life” reel 3. Follow up, not just follow Send a thank you: A DM or email to the PR rep goes a long way. If you’re open to future partnerships, say so Track your output: Keep a record of what content you created, impressions, engagement, and any DMs or clicks. This data helps you prove your value when negotiating future paid work ROI for influencers: Brand visibility (especially if reshared on their socials) New relationships with brands or PRs Invitations to future events or paid campaigns Content creation opportunities Potential growth through tags and features For Brands & PR Teams: Make it Strategic, Not Just Stylish Events are an investment; venue, catering, gifting, staffing. So getting ROI means more than a pretty turnout. It’s about strategic guest curation, content capture, and follow-up. 1. Clarify the goalAre you launching a product, generating UGC, or nurturing relationships?Knowing the outcome shapes everything - who to invite, what to gift, and how to measure success. 2. Be intentional with your guest list Mix your crowd: Don’t just fill a room with influencers. Invite stylists, MUAs, photographers, boutique buyers, editors. These people bring long-tail impact, think editorials, campaign hires, product placements Segment your guests: Have a clear list of who’s likely to post, who’s media, who’s a potential brand partner, and tailor the experience or conversation accordingly 3. Capture your own contentDon’t rely solely on guests to generate content. Have a content team onsite (photo, video, behind the scenes) so you walk away with campaign-ready assets. 4. Measure your event ROI Think beyond just likes and tags: UGC generated: How many guests posted content? How many usable assets did you collect? Reach and engagement: How many views/impressions did the event drive? Email opt-ins or CRM growth: Did you gather RSVPs via email? Can you retarget these contacts? Future bookings: How many stylists or press attendees requested products post-event? Creator relationships: Did you build a pipeline of talent for campaigns or collaborations? ROI for brands: Content assets for future marketing New creator or stylist partnerships Press mentions or editorial coverage Social reach and engagement Pipeline for gifting and campaign seeding For Stylists, MUAs, Photographers and Creatives: Be Seen and Booked You might not have a huge online following, but PR events are your chance to become a go-to name behind the scenes. 1.Show up like a collaborator Introduce yourself to brand founders or PRs and mention how you usually work with brands, whether that’s on campaigns, lookbooks, music videos, or editorials Bring business cards or have a scannable QR code to your portfolio or Instagram 2. Use it for soft networkingDon’t oversell. Just be visible, warm and conversational. A genuine compliment, a shared drink, a quick follow on socials, these connections can lead to bookings six months down the line. 3. Share your own angleYou might not be posting outfit shots, but consider showing your perspective: makeup set-ups, behind-the-scenes shots, or just tagging the brand and venue in a thank-you story. 4. Follow up with valueIf you loved the product or concept, send a message offering to collaborate, whether that’s shooting a free test shoot with a stylist, or pitching a content idea to the brand. ROI for creatives: Brand relationships that lead to paid work Press or PR contacts for future pitches Event content for your own portfolio Increased exposure if tagged by larger accounts Invites to future campaigns or gifting opportunities The Extras That Make a Difference What to Wear: Yes, It Matters Dress in a way that reflects your personal or brand identity, while still being camera-friendly. Neutral, polished, and on-theme with the brand is usually a win For PR teams: even if you’re behind the scenes, you’re still representing the brand. Look the part. Don’t Just Chase the Big Names Smaller brands often offer more flexible, long-term opportunities, and they tend to remember who supported them early. Some of the best partnerships begin in quieter corners. How to Gracefully Leave Early Not every event will be your vibe and that’s fine. Just make sure you thank the host, post something to show appreciation, and send a quick follow-up message if relevant. Reputation is everything. If You’re Not Invited, Don’t Panic Events are just one piece of the PR puzzle. Keep showing up online, tag brands organically, and use social media to send direct messages and pitch directly. Not being invited doesn’t mean you’re not on the radar, it just might not have been the right fit this time. Keep a Contact Log After every event, jot down who you met, what you spoke about, and any ideas for follow-up. These notes are gold when you’re pitching a few weeks down the line.
How to Get Invited to a Coachella Brand Trip
Let’s be honest: being flown out to Coachella by a brand, put up in a dreamy house in Palm Springs, dressed head to toe in sponsored looks and fed fancy cocktails in a branded cabana is influencer gold dust. But these trips aren’t just handed out to anyone with a ring light and a decent engagement rate. Here’s what it actually takes to land a brand trip to Coachella, and what to expect if you get the golden ticket. Step One: Focus on the Right Brands Not every brand is active at Coachella. You’ll want to do your homework and hone in on the ones that are known for going big during the festival. Start with these heavy hitters: Revolve: Their annual Revolve Festival is basically Coachella’s glossier cousin. It’s invite-only, influencer-packed, and one of the most photographed events of the weekend. Poppi: The soft drink brand pulled off a major activation in 2024, with custom installations and TikTok-worthy branding. YouTube, NYX, Amazon, Rhode Skin and Poosh all had a big presence at Coachella 2024 too. Follow these brands, engage with their content, and start incorporating them naturally into your own posts. If you’re already a customer, even better. Show that you’re already a fan before they ever approach you. Step Two: Start Making Coachella Content Now You don’t need to be in the desert to make Coachella content. Start by creating: Festival-inspired outfits: Include shoppable links, tag relevant brands, and post outfit reels or carousel grids. Beauty looks for the desert: Think glowy skin, bold liner, longwear lipstick. Tutorials perform especially well here. Your Coachella moodboard: Pinterest-style roundups, IG stories, or even a saved highlight can all help show brands you’re ready for a trip. The goal is to show you already fit the Coachella aesthetic. You want to look like someone who should be there. Step Three: Get Strategic with Hashtags and Tagging When you post Coachella-relevant content, use hashtags like: #Coachella2025 #RevolveFestival #CoachellaStyle #FestivalSeason #PalmSpringsVibes Tag the brands directly. Tag the location, tag the stylist, tag the PR agency if you know it. Make it as easy as possible for someone scouting talent to find your post and your profile. Step Four: Be Loud but Polished Reach out to brands directly. Send a concise email pitch to the influencer marketing or PR contact. Your message should: Show familiarity with their past Coachella presence Include your audience stats and past brand collabs Suggest how you could bring their brand to life at the festival Make sure your media kit is ready to go, includes case studies if possible, and shows you’re professional, organised and easy to work with. What Happens If You Get Invited? Brand trips to Coachella tend to follow a pretty similar format: You’ll fly into Palm Springs or LA: Brands usually cover flights and arrange transport to your accommodation. You’ll stay in a shared influencer villa: Think stunning house, private chef, a dedicated glam team, poolside branding, the lot. You’ll be given a schedule: This will include outfit deadlines, scheduled content times (e.g. shoot this look at 11am), parties you need to attend, and occasional brand briefings. You’ll be expected to post: Stories, reels, GRWMs, brand tags, outfit credits. Some brands will even want you to post live from the festival. Brand Trip Etiquette: Do Not Be That Person Stick to the deliverables. If they ask for 3 reels, 5 stories and 1 carousel, don’t go rogue. Respect the schedule. If there’s a content slot at 9am, you can’t be missing because you stayed out all night at Neon Carnival. Be low maintenance. These trips are meant to be fun, but the teams running them are working hard. Don’t make their lives harder. Want to Be Invited Again? Here’s How: Deliver more than what was asked Be kind, helpful and professional to staff, PRs and other influencers Tag brands beyond the trip and keep the relationship warm throughout the year Send a follow-up email after the trip with results and a thank you Youtube Playlist Recs Get a behind-the-scenes look at what a Coachella brand trip is actually like: • Coachella Week! Let’s Go to Coachella for a Brand Trip (YouTube) • My First Brand Trip Living in a House with Influencers (YouTube) Coachella isn’t just about getting the shot in front of the Ferris wheel anymore, it’s a business opportunity, a networking event, and a way to cement your status as a serious content creator. Play it right, and you won’t just go once. You’ll be top of the list for years to come.
How to Get Yourself Invited to Fashion Week
Fashion Week, the holy grail of the fashion industry. A week of runway shows, exclusive events, designer showcases, and major networking opportunities for those who manage to secure an invite. But how do you actually get invited if you’re an influencer? Do you need millions of followers or a personal connection to a top designer? Absolutely not. With the right strategy, a polished pitch, and smart networking, you can get yourself on the list. Here’s everything you need to know to get invited to Fashion Week, make the most of it, and navigate it like a pro. 1. How Fashion Week Invitations Work Before we dive into how to get invited, let’s talk about who sends out invites and what types of events happen during Fashion Week. Who Controls Fashion Week Invites? Fashion brands & designers: They invite influencers, press, and VIP guests to their runway shows. Fashion magazines: Vogue, Harper’s Bazaar, and ELLE host private parties and networking events. Retailers & showrooms: High-end retailers like Selfridges hold private previews. Fashion sponsors & beauty brands: Companies like MAC, Swarovski, and BVLGARI host invite-only activations. Types of Invitations Influencers Can Get: Runway show invites (Front row for VIPs, general seating for influencers) Showroom & private previews (Great for content creation) Afterparties & networking events (Ideal for meeting industry insiders) Brand pop-ups & activations (Often more accessible for newer influencers) Now that you know what to aim for, let’s talk about how to get yourself on those guest lists. 2. Find and Email the Right People A common mistake influencers make? Emailing PR agencies instead of brand PR teams. Most Fashion Week guest lists are managed in-house, meaning you need to contact the brand’s PR team directly. Find and email brand PR teams responsible for Fashion Week invites Personalise your pitch (avoid generic requests) Follow up professionally if you don’t hear back Timing Tip: Start pitching 4-6 weeks before Fashion Week, guest lists fill up fast! 3. How to Write the Perfect Fashion Week Pitch Once you have the right PR contact, your pitch needs to make an impact. Example Email Template: Subject: Fashion Week Attendance Request Hi (Brand PR’s Name), I hope you’re well! My name is (Your Name), and I’m a fashion influencer/content creator with (X followers) on Instagram/TikTok. I love (Brand’s Name) and have previously featured (mention any past content). I’d love the opportunity to attend your (Fashion Week Show / Presentation) and create engaging content for my audience, who are highly engaged with (specific niche, e.g., luxury fashion, street style, sustainable brands). Please let me know if there’s availability to attend, and I’d be happy to provide audience insights or past Fashion Week coverage. Looking forward to hearing from you! Best,(Your Name)(Your Social Media Links) Pro Tip: If you’ve previously attended Fashion Week or worked with a brand, attach your media kit or relevant content links. 4. Think Beyond Runway Shows: Magazine Parties, Pop-Ups & Afterparties If you don’t land a runway show invite, there are plenty of other Fashion Week events that are just as valuable. Magazine-Hosted EventsFashion magazines like Vogue, Harper’s Bazaar, and ELLE host VIP afterparties and networking events. Brand Pop-Ups & ActivationsLuxury retailers (Selfridges, Net-a-Porter) often set up invite-only experiences where influencers can meet designers, preview collections, and create content. Fashion Week AfterpartiesMany top brands and sponsors (like MAC, Dior, and BVLGARI) host private parties where you can connect with designers, models, and other influencers. How to Get Invited: Engage with brands & magazines on social media before Fashion Week Sign up for event waitlists (sometimes spots open last-minute) When pitching PR teams, ask if they’re hosting any events, not just runway shows 5. What to Expect at Fashion Week (And How to Handle It Like a Pro) So, you’ve secured an invite, what happens next? 1. Dress the PartFashion Week is a visual event. Think statement pieces, polished styling, and camera-ready outfits. 2. Be Ready for Constant Content CreationFrom the moment you arrive, expect street-style photographers, backstage moments, and non-stop networking. 3. Arrive Early, But Expect DelaysFashion shows rarely start on time, but seating is first-come, first-served. Arrive at least 30 minutes early. 4. Network, Network, NetworkWhether you’re at a show, a party, or a pop-up, introduce yourself. Connect with PR teams, stylists, and fellow influencers. 5. Follow Fashion Week Etiquette Be polite & professional, guest lists are invite-only for a reason Don’t ask for plus-ones unless explicitly stated Avoid filming entire shows (quick clips are fine, but full recordings aren’t encouraged) Tag brands, designers, and event hosts when posting content 6. What to Do If You’re Just Getting Started in the Industry Don’t have invites this season? Here’s how to still be part of Fashion Week: 1. Attend as a Street Style CreatorBeing outside venues can still get you noticed. Photographers love capturing stylish influencers outside the shows. 2. Create Fashion Week-Themed ContentPost trend reports, styling videos, or recaps of past Fashion Weeks to show brands that you’re engaged with the event. 3. Start Small with Emerging DesignersMajor brands might be out of reach at first, but new designers need coverage. Look for off-schedule events and showroom presentations. 4. Build Relationships for Next SeasonEven if you don’t attend this year, network with PR teams and brands now. The connections you make this season could lead to invites next time. Fashion Week invites aren’t just for celebrities, they’re for influencers who position themselves strategically, network smartly, and offer value. Email brand PR teams directly Pitch yourself professionally with a strong, personalised email Don’t just aim for runway shows, explore magazine events, pop-ups, and afterparties Think outside the box, attend as a street-style creator, work with emerging brands, or start networking early With the right approach, this season could be your first Fashion Week invite, but it won’t be your last.